Carl Hahn: He Helped Transform the Volkswagen Beetle Into an American Pop Culture Icon

From a New York Times obit by Sam Roberts headlined “Carl Hahn Dies at 96; Made the VW Beetle Ubiquitous”:

Carl H. Hahn, a German automobile executive who helped transform the humble Volkswagen Beetle into an American pop culture icon and one of the most widely produced cars in the world, died at his home in Wolfsburg, Germany.

During Mr. Hahn’s chairmanship of Volkswagen A.G. from 1982 to 1993, the company graduated into a global brand and Europe’s leading automobile manufacturer.