Boozy Drinks Like Simply Spiked Blur Lines Between Kid and Adult Beverages

From a Wall Street Journal story by Jennifer Maloney headlined “Boozy Drinks Like Simply Spiked, SunnyD Vodka Seltzer Blur Lines Between Kid, Adult Beverages”:

Some states say adult and children’s drinks are getting too close.

Beverage aisles are teeming with new, boozy drinks sold under household-favorite brands such as Mountain Dew, SunnyD, Simply Orange juice and Eggo. The crossover products have multiplied as companies like PepsiCo and Coca-Cola look to gain a foothold in fast-growing alcoholic beverage categories.

Regulators, consumer groups and public-health experts say these crossover products have the potential to create consumer confusion—and result in a parent inadvertently buying and serving alcohol to underage children.