Barnes & Noble Starts $40-a-Year Membership Program

From a Wall Street Journal story by Jeffrey A. Trachtenberg Headlined “Barnes & Noble Takes Page From Amazon with $40-a-Year Membership Program”:

Barnes & Noble is launching a $40-a-year membership program that promises to offer 10% discounts, free shipping, a tote bag and bigger lattes to its members.

In asking customers to pay an annual fee for a range of perks, the largest bookstore chain in the U.S. is following some of its competitors, including Inc. and Walmart Inc., whose respective Prime and Walmart+ programs offer no-minimum free shipping, among other benefits.