From a New York Times obit by Robert D. McFadden headlined “Bob Richards, Pole-Vaulting Hero of the Cold War Era, Dies at 97”:

Bob Richards, the only male two-time winner of the Olympic pole vault, who in the 1950s became a hero of American Cold War competition with the Soviet Union and a breakfast-table hero to millions as the first champion on the front of the Wheaties box, died at his home in Waco, Texas.