Bloomberg Looks to Make More Documentaries, Talk Shows

From a Wall Street Journal story by Alexandra Bruell headlined “Bloomberg Looks to Make More Documentaries, Talk Shows”:

Bloomberg Media is adding more documentaries and talk shows to its rebranded streaming platform, as the news publisher sees growth in advertising-supported video despite headwinds in the ad market.

The company on Wednesday is expected to rename its “Quicktake” streaming channel “Bloomberg Originals” to better reflect the longer-form nature of its offerings. Coming shows include “The Future with Hannah Fry,” which will explore the impact of science and technology, and “Next in Sports,” hosted by Bloomberg journalists.