Biden Planning Expanded Digital Strategy for 2024

From a Washington Post story by Michael Scherer headlined “Biden team planning a dramatically expanded digital strategy for 2024”:

President Biden’s political advisers are preparing a strategy for his likely 2024 reelection campaign that would dramatically expand efforts to organize content-sharing between supporters and their friends on digital platforms, including TikTok and WhatsApp, where political advertising is not allowed, according to people involved in the effort.

The plans, which build upon lessons from the 2020 campaign, are one part of an expansive research effort funded by the Democratic National Committee to prepare for Biden’s expected campaign launch next year. Top advisers have been testing ways to reactivate volunteers and donors, and they completed a review this summer of the shifts in how voters consumed political information over the past two years.