President Biden’s Bid for Re-Election Will Lean on Hundreds of Social Media Influencers

From a story on by Sophia Cai headlined “Biden’s digital strategy: an army of influencers”:

President Biden’s not-yet-official bid for re-election will lean on hundreds of social media “influencers” who will tout Biden’s record — and soon may have their own briefing room at the White House, Axios has learned.

Why it matters: The move aims to boost Biden’s standing among young voters who are crucial to Democrats’ success in elections — and to potentially counter former President Trump’s massive social media following, if he’s the GOP nominee in 2024.