The Ups and Downs of the Beijing Winter Olympics

The Poynter Report with Tom Jones looks back at the Beijing Winter Olympics:

The Beijing Winter Olympic Games didn’t exactly produce gold-medal TV numbers in the United States.

An average of 10.7 million watched the games in prime time on NBC. If you throw in streaming and digital platforms, the number was 11.4 million. In the end, it goes down as the smallest prime-time audience for any Winter Olympics on record.

Lillian Rizzo of The Wall Street Journal quoted NBC Sports Chairman Pete Bevacqua as saying, “This was probably the most difficult Olympics of all time.”