The Murky Path to Becoming a New York Times Best Seller

From a story on esquire.com by Sophie Vershbow headlined “The Murky Path to Becoming a New York Times Best Seller”:

Anyone who’s worked for a major book publisher in recent memory knows the energy that crackles through the office at 4:59 P.M. on Wednesday afternoons, right before the preview of next week’s best seller list arrives from The New York Times. After months of pitching reviews, planning marketing campaigns, doing bookseller outreach, and begging for budget, this is the moment when you find out if it was enough to earn your author a spot on the best seller list.