Atlantic Magazine Goes Hollywood

From a story on axios.com by Sara Fischer headlined “The Atlantic goes Hollywood”:

The Atlantic is pushing aggressively into film and TV projects as part of a wider licensing revenue push.

Why it matters: The company, which expects to lose roughly $10 million again this year, needs to build another revenue stream to continue on its path to profitability, CEO Nicholas Thompson told Axios.

  • “One of our objectives is to build out a third substantial revenue stream beyond subscriptions and advertising,” he said. “Affiliate IP is obviously one place you could get that, so it’s a significant focus.”