Amazon’s Customer Satisfaction Slips With Shoppers

From a Wall Street Journal story by Sebastian Herrera headlined “Amazon’s Customer Satisfaction Slips With Shoppers”:

For nearly three decades, Amazon.com has been defined by its obsession over customers. Recent information, however, suggests that consumer enthusiasm about the country’s largest online retailer has slipped.

The number of Amazon customers who said they were “extremely” or “very satisfied” with the company in a recent survey has fallen, measuring at 79% in 2022, according to investment firm Evercore ISI. The number reached a low of 65% in 2020 during the pandemic but remains down from a peak of 88% almost a decade ago, the research shows.