Amazon Cuts Dozens of House Brands as It Battles Costs and Regulators

From a Wall Street Journal story by Dana Mattioli headlined “Amazon Cuts Dozens of House Brands as It Battles Coats, Regulators”: is jettisoning dozens of its in-house brands as part of a significant reduction of its private-label operation as it works to fend off antitrust scrutiny and shore up profit.

The Seattle-based company in the past year has decided to eliminate 27 of its 30 clothing brands, such as Lark & Ro, Daily Ritual and Goodthreads, according to people familiar with the matter. Some of the brands remain on Amazon’s site for now as the company sells off remaining inventory, but when completed its house-label clothing division will have just three brands: Amazon Essentials, Amazon Collection and Amazon Aware.