From a New York Times story by Katie Robertson headlined “After Vice’s Downfall, Top Journalists Start Their Own Tech Publication”:

After watching Vice Media descend into bankruptcy this spring, a group of journalists from its popular tech brand, Motherboard, decided that the best way to do their work in a financially sustainable way was to strike out on their own.

And so 404 Media was born. The tech publication — founded by Motherboard’s former editor in chief, Jason Koebler; two of its top editors, Emanuel Maiberg and Samantha Cole; and one of its writers, Joseph Cox — started publishing on Tuesday.