About the Book “Smart Brevity” by the Three Co-Founders of the Aggressively to-the-Point News Website Axios

From a Wall Street Journal review by Barton Swaim of the book by Jim VandeHei, Mike Allen, and Roy Schwartz titled “Smart Brevity”:

“I didn’t have time to write you a short letter, so I wrote you a long one.” The remark, attributed by the authors of “Smart Brevity” to Mark Twain, nicely sums up the book’s theme: It’s hard, time-consuming work to say a thing briefly, but the work pays off. In fact, Twain wrote no such thing—the remark, in a slightly different form, belongs to Blaise Pascal. But the point is still valid.