From a New York Times story by Corey Kilgannon headlined “A Newspaper Was Planning Its Last Edition. Then the Press Caught Fire.”:

In 2017, a tech executive and his wife from New Jersey with a spare fortune to invest in local news and nostalgia started a weekly print newspaper covering their beloved Montclair, an affluent commuter town some 30 minutes from Manhattan.

As other regional and community papers were fading, Montclair Local popped up with a subscription price: $12 a year. It added a website and weekly email newsletters, and for seven years, it defied the odds. The press run grew to 3,500.