A History of the Book Blurb, Every Author’s Best Friend

From a San Francisco Chronicle story by Barbara Lane headlined “A history of the book blurb, every author’s best friend”:

Blurb is such a wonderful word.

It conjures up exactly what it is: a belch of praise for a book, generally found on the dust jacket, to lure the reader to purchase it. I must admit to reading blurbs when deciding whether to buy a book, but I am swayed only by plaudits from publications I trust or authors I greatly admire.