A Breezy History of Personal Branding

From a New York Times review by Alexandra Jacobs headlined “A Breezy History of Personal Branding”:

The Kardashians have sold so much to America — shapewear, cosmetics, beverage upon beverage — why not throw ideas onto the pile?

That highly contoured family pulls up like a caboose at the end of Tara Isabella Burton’s “Self-Made,” a fast-moving train of a book that visits a series of individuals in western history who have changed in ways major and minor the way people represent and think of themselves.