DeSantis Launches TV Blitz Against Trump

From a story on by Mike Allen headlined “DeSantis super PAC launches TV Blitz:

The super PAC backing Florida Gov. Ron DeSantis today debuts its first TV ad, charging straight at former President Trump with the loaded question: “What happened to Donald Trump?”

Never Back Down, the pro-DeSantis group, launches the ad, “Fight Democrats, Not Republicans,” on “Fox News Sunday.”

Why it matters: The ad is the starting shot for a vicious fight between the top two contenders for the 2024 Republican nomination, even though DeSantis hasn’t formally entered the race, Axios’ Mike Allen writes.

The pro-Trump super PAC has been blasting DeSantis on the air for two weeks. Now, both sides are officially engaged.

“Trump cut and run like a coward,” Never Back Down said this weekend in an online-only blast targeted at attendees of this weekend’s National Rifle Association convention in Indianapolis.

In the TV ad, the pro-DeSantis group says: “Donald Trump is being attacked by a Democrat prosecutor in New York. So why is he spending millions attacking the Republican governor of Florida? Trump’s stealing pages from the Biden-Pelosi playbook, repeating lies about Social Security.”

“Trump should fight Democrats, not lie about Governor DeSantis,” the ad says. “What happened to Donald Trump?”

Never Back Down got publicity this weekend with a small online buy for “Gun-Grabbing Trump,” which was geotargeted to Indianapolis for the NRA convention.

The ad juxtaposes Trump’s comments about the Second Amendment with clips of Democrats: “TRUMP AGREED WITH NANCY PELOSI,” etc.

Trump’s super PAC retweeted a clip of House Judiciary Chairman Jim Jordan (R-Ohio) telling the NRA convention about Trump’s White House accomplishments.

🔮 What’s next: The anti-Trump TV ad will air once for now, on Fox’s Sunday show. Tomorrow, Never Back Down will put seven figures behind its first full national TV buy, “Anthem.”

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