Abortion Is a Hot-Button Issue for Democrats

From a story on axios.com by Sara Fischer headlined “Democrats’ abortion ad blitz”:

Democrats are pouring millions into Facebook ads about reproductive rights leading up to this year’s midterms, according to new data, while Republicans are focused on the economy and Donald Trump.

Why it matters: Abortion rights have proven to be a hot-button issue for Democrats down-ballot, helping the party rally voters amid attacks about inflation and the economy.

Driving the news: Democrats have spent hundreds of thousands of dollars on Facebook ads about abortion in the past three months, according to an analysis by Axios using data from Bully Pulpit Interactive.

  • The data measures ad spending from the three major Democratic committees (DNC, DSCC, DCCC) compared to the three major Republicans committees (RNC, NRSC, NRCC).
  • Democrats began spending heavily on reproductive rights messaging with a blitz in late June following the Supreme Court’s vote to overturn Roe v. Wade. The data shows a steady increase in spend leading up to the election.

Between the lines: Facebook ads are typically used for fundraising and list-building, and as a result, far more money is typically spent on local broadcast ads to actually persuade voters. But data suggests Democrats’ focus on abortion extends to TV.

  • New data from the Wesleyan Media Project, a university-backed political ad research group, finds that the top issue mentioned in ads in Senate races across broadcast TV nationally from September 19 through October 2nd was abortion.
  • Data from AdImpact, an ad analysis firm, analyzed by Politico, found that Democratic candidates, party committees and allied super PACs have spent nearly $18 million to air more than 100 abortion-centered broadcast TV ads in battleground states through the end of September.

The other side: While Democrats focus their messaging on abortion, Republicans are trying to remind voters about the state of the economy.

  • According to Wesleyan Media Project, the top issues referenced in Republican Senate ads on television have been the budget and taxes.
  • The GOP has also been leaning into ads about public safety and crime in key battleground states, per NBC News.

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