From a story on axios.com headlined “Dr. Seuss comeback”:
A year after six Dr. Seuss books were shelved for racist imagery, the family franchise is doing better than ever, Axios’ Sara Fischer and Russell Contreras write.
- Why it matters: Efforts by Dr. Seuss Enterprises — the private company that manages the work of the late Theodor Seuss Geisel — to acknowledge the past haven’t slowed down the future.
Dr. Seuss is the No. 1 literary license in the U.S. by print sales, according to data from NPD BookScan. That means it’s selling more copies than any other intellectual-property-based books, children’s or adults.
- Many of Dr. Seuss’ most famous titles, especially “Green Eggs and Ham,” continue to resonate with multicultural communities.
What’s happening: Netflix has announced five new, animated series and specials based on Dr. Seuss books. The streaming giant is hoping to use the new shows to hook preschoolers.
- Amazon is developing a baking competition series inspired by Dr. Seuss books, Variety reports.
- The White House, which didn’t mention Dr. Seuss during its annual Read Across America Day last year, included him this year.
The intrigue: Dr. Seuss’ books are still a mainstay of literacy programs, including in communities of color.
- A tutoring program in Colorado and a school in Iowa have turned to Dr. Seuss in programs for Latino and Asian American students.
Speak Your Mind