Dr. Seuss Books Now Doing Better Than Ever

From a story on axios.com headlined “Dr. Seuss comeback”:

A year after six Dr. Seuss books were shelved for racist imagery, the family franchise is doing better than ever, Axios’ Sara Fischer and Russell Contreras write.

  • Why it matters: Efforts by Dr. Seuss Enterprises — the private company that manages the work of the late Theodor Seuss Geisel — to acknowledge the past haven’t slowed down the future.

Dr. Seuss is the No. 1 literary license in the U.S. by print sales, according to data from NPD BookScan. That means it’s selling more copies than any other intellectual-property-based books, children’s or adults.

  • Many of Dr. Seuss’ most famous titles, especially “Green Eggs and Ham,” continue to resonate with multicultural communities.

What’s happening: Netflix has announced five new, animated series and specials based on Dr. Seuss books. The streaming giant is hoping to use the new shows to hook preschoolers.

  • Amazon is developing a baking competition series inspired by Dr. Seuss books, Variety reports.
  • The White House, which didn’t mention Dr. Seuss during its annual Read Across America Day last year, included him this year.

The intrigue: Dr. Seuss’ books are still a mainstay of literacy programs, including in communities of color.

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