Politico on Ben Smith and Justin Smith Starting a New Media Company Together

More on politico.com about Ben Smith and Justin Smith starting a new media company together:

MR. AND MR. SMITH — NYT media columnist BEN SMITH is leaving the paper to start a new media company with JUSTIN SMITH, who is stepping down as CEO of Bloomberg.

WSJ’s Benjamin Mullin scooped the news of Justin Smith’s departurefrom Bloomberg, and reports that “MICHAEL BLOOMBERG … said in a statement that SCOTT HAVENS, Bloomberg Media’s chief growth officer and global head of strategic partnerships, would become the division’s new CEO.”

Ben Smith, a POLITICO alum who has been the Times’ media columnist since 2020, spoke to NYT’s David Gelles about his ambitions for the new outlet: “There are 200 million people who are college educated, who read in English, but who no one is really treating like an audience, but who talk to each other and talk to us. That’s who we see as our audience,” Smith said.

— It seems they’ve got their talking points down. We can’t help but notice how similar (Ben) Smith’s quote in the NYT was to (Justin) Smith’s pitch, as relayed by Atlantic Media chairman emeritus DAVID BRADLEY in the WSJ: “He’s always talked about a market of 200 million college-educated, English-speaking professionals throughout the world. … And the big bet he’s making is that they’re more like each other than their individual countrymen.”

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