“Television Is Deciding What Books We Read Like Never Before”

From a Wall Street Journal story by Ellen Gamerman headlined “‘The Last Thing He Told Me,’ a summer thriller about a missing tech executive, is dominating best-seller lists as the star’s company gets increasingly savvy about the way it markets and campaigns for books it backs”:

“The Last Thing He Told Me,” a bestselling thriller splayed across beach blankets this summer, isn’t part of a blockbuster series, nor is it a splashy debut or the latest from a brand-name author.

But the book’s success is no fluke.

The midcareer novel from author Laura Dave found its momentum thanks partly to high-stakes deal making from New York to Hollywood. In December, with the book already available for presale online, Reese Witherspoon’s media company Hello Sunshine said it was optioning the title for an Apple TV+ limited series starring Julia Roberts….On May 4, the day the novel came out, Ms. Witherspoon unveiled it as her monthly book club pick. Sales soared.

“It’s a perfectly crafted rollout,” says Kristen McLean at NPD BookScan. “All of the pieces were lined up.”

Television is deciding what books we read like never before. As streaming platforms battle for fresh content, they crave the complex characters and propulsive story lines that come ready-made in many novels. Successes such as HBO’s award-winning “Big Little Lies,” a star-packed series adapted from a Liane Moriarty novel, can buoy a streaming business. The volume of book-to-TV options has skyrocketed, along with the prices of those deals, so much so that by the time a reader discovers a new book, its future TV series could already be cast….

“The Last Thing He Told Me” is the tale of Owen, a technology executive who disappears after his company defrauds investors. His new wife, Hannah, a high-end woodworking artisan who is stepmother to Owen’s surly teenage daughter Bailey, receives an anonymous note that reads, “Protect her.” When the women join forces to figure out what happened to Owen, Hannah learns to become the mother to Bailey that Bailey never had.

“I realized that this was the primal story of someone becoming a mother,” says Ms. Dave. “The main story was really about these two women finding their way to each other.”

To Hollywood agents, that means something else, too: juicy roles for two actresses.

Ms. Dave, 44 years old, started writing the book in 2012, inspired partly by the Enron trial. Recalling chief executive Kenneth Lay’s wife, Linda, defending her husband amid the scandal, she thought about a woman whose understanding of her spouse was contradicted by the view of much of the rest of the world.

Publisher Simon & Schuster has produced more than 500,000 copies of the book, going back to press 15 times already….Early sales have outperformed all other Simon & Schuster titles chosen by Ms. Witherspoon’s book club, the publisher’s CEO Jonathan Karp said in a May earnings call. The book has sat at or near the top of multiple bestseller lists since its release….

“The Last Thing He Told Me” is Hello Sunshine’s fifth book club pick and screen adaptation. Last year, the company’s miniseries adaptation of Celeste Ng’s “Little Fires Everywhere” made its debut on Hulu. “Daisy Jones & the Six” by Taylor Jenkins Reid is headed to Amazon. “Where the Crawdads Sing” by Delia Owens is being adapted as a movie with Sony. “From Scratch,” a memoir by Tembi Locke, is now in production in Italy as a limited series for Netflix….

The agents and editor for “The Last Thing He Told Me” say the book’s success is due more to word-of-mouth by enthusiastic readers than it is to marketing strategy. Simon & Schuster editor in chief, Marysue Rucci, points to the novel’s more than 20,000 Amazon reviews, an “insane” figure that she says shows readers are suggesting it to friends. The novel also made many high-profile summer book lists.

Ms. Dave…plans a sequel to “The Last Thing He Told Me.” She is co-creating the limited TV series with her husband, Oscar-winning “Spotlight” screenwriter Josh Singer. The two should submit the finale script this week and aim to start shooting early next year….

The author’s career started with disaster, when she spilled water on her computer and destroyed all 58,000 words of her first novel. For this book, she says she focused by listening to Bruce Springsteen’s “If I Should Fall Behind” on repeat 13,000 times. After hearing from readers only occasionally, now she gets more than 100 notes a day….


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