The Founding of NPR: “It was eager to hire sharp, inventive, low-wage workers who couldn’t find jobs anywhere else — in other words, women.”

From a New York Times book review by Zoe Greenberg headlined “The Women of NPR, When NPR Was a Start-Up”:

When Nina Totenberg was a young reporter hustling for bylines in the 1960s, she pitched a story about how college women were procuring the birth control pill.

“Nina, are you a virgin?” her male editor responded. “I can’t let you do this.”

Such were the obstacles that Totenberg and the women journalists of her generation faced, largely relegated to the frivolous “women’s pages” and denied the chance to cover so-called hard news. But as Lisa Napoli’s “Susan, Linda, Nina & Cokie” chronicles, just as some women journalists were suing Newsweek and The New York Times over gender discrimination, in the 1970s, an upstart nonprofit called National Public Radio arrived on the scene offering new opportunities.

NPR, unlike its well-resourced competitors, was eager to hire sharp, inventive, low-wage workers who couldn’t find jobs anywhere else — in other words, women. That decision launched the star-bright careers of Napoli’s subjects: Susan Stamberg, Linda Wertheimer, Nina Totenberg and Cokie Roberts, and they in turn helped transform NPR from “the nation’s largest unlicensed Montessori school,” as an early study described it, to the vaunted institution it is today.

Napoli, herself a reporter for print and radio who has written three other books, illuminates the terrifying, thrilling energy of NPR as start-up: “Not a day would go by without a tape reel being hurled like a Frisbee into the control room at the last minute, or breaking during playback, and it was never quite clear who’d show up for work or whether there’d be enough stories to fill the time.”

The book is a lesson in how the fringe project of one generation becomes the mainstream of the next. Many of us have grown up thinking of NPR as the veteran newsroom, trying to keep up with its shiny podcast rivals, but Napoli portrays the network’s endearingly experimental, chaotic beginning….She also reminds us that some of the debates that have roiled the media in recent years — such as the fear that clickbait will engulf serious journalism — are not new, though the culprit used to be network television, not BuzzFeed….

Decades after Totenberg’s pitch about contraception was rejected, she broke the story of the sexual harassment allegations Anita Hill brought against Clarence Thomas. She reflected on it later, summing up her life’s work and that of her women colleagues at NPR.

“It changed our country,” she said, “and it changed our politics.”

Zoe Greenberg is a reporter at The Boston Globe.

The Extraordinary Story of the Founding Mothers of NPR
By Lisa Napoli
340 pp. Abrams Press. $28.

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