What Journalists Can Learn From Vince Lombardi

By Jack Limpert

Winner of the first two Super Bowls was Green Bay Packers coach Vince Lombardi.

His philosophy of winning: “Football is two things. It’s blocking and tackling. I don’t care about formations or new offenses or tricks on defense. You block and tackle better than the team you’re playing, you win.”

Translated to journalism, the keys to winning are good reporting—find out things that are important or interesting or useful to readers—and presenting the reporting clearly so nothing confuses or distracts the reader.

Remember the question that Harold Ross, the founding editor of the New Yorker, liked to ask: What the hell do you mean?

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