RIP: When a Negative Headline Doesn’t Work

The first Washington Post headline on the death of longtime NFL coach Marty Schottenheimer:

Marty Schotteheimer, NFL coach whose teams wilted in the postseason, dies at 77

After considerable blowback, the Post changed the headline to:

Marty Schottenheimer, one of the NFL’s winningest coaches, dies at 77

 

 

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