“I’ve never been a big fan of society structured predominantly along lines of consumerism, but I had made my peace with it,” Jonathan Franzen said. “But then when it began to be that every individual person also had to be a product that they were selling and liking became paramount, that seemed like a very worrisome thing. . . .
“If you’re in a state of perpetual fear of losing market share for you as a person, it’s just the wrong mind-set to move through the world with. Meaning that if your goal is to get liked and retweeted, then you are perhaps molding yourself into the kind of person you believe will get those things, whether or not that person resembles the actual you.”
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From an interview of Jonathan Franzen by Taffy Brodesser-Akner in the New York Times Magazine.
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