Why Would Writers Want to be a Product They Are Selling and Liking Became Paramount?

From an article “Jonathan Franzen is fine with all of it,” by Taffy Brodesser-Akner, in the New York Times Magazine:

I’ve never been a big fan of society structured predominantly along lines of consumerism, but I had made my peace with it,” Franzen said. “But then when it began to be that every individual person also had to be a product that they were selling and liking became paramount, that seemed like a very worrisome thing at a personal level as a human being.

“If you’re in a state of perpetual fear of losing market share for you as a person, it’s just the wrong mind-set to move through the world with. Meaning that if your goal is to get liked and retweeted, then you are perhaps molding yourself into the kind of person you believe will get those things, whether or not that person resembles the actual you. The writer’s job is to say things that are uncomfortable and hard to reduce. Why would a writer mold himself into a product?”

 

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