“Write as we might speak if we spoke extremely well.”

By Jack Limpert

At my first journalism job, in UPI’s Minneapolis bureau, I had to take stories written for the newspaper wire and rewrite them for the radio-TV wire.

As I wrote the broadcast copy—shorter sentences, keep it simple, keep it moving —I read it aloud to myself—I could envision scores of radio deejays and television anchors across Minnesota and the Dakotas reciting the words to many thousands of people.

As Jacques Barzun once said, “Write as we might speak if we spoke extremely well.”

 

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