From a Wall Street Journal letter to its readers from publisher Almar Latour:
Charles Dow and Edward Jones might not have considered this a possibility when they founded The Wall Street Journal 131 years ago, but the publication in your hands is a countercultural force in today’s media.
Agenda-driven reporting on the news is on the rise; news and opinion are increasingly blended; and, not surprisingly, trust in the media has reached a new low. Gallup and the Knight Foundation recently found that the majority of Americans believe inaccuracies in the news are due to reporters either misrepresenting or making up facts. . . .
Demand for our trusted brand of factual analysis and insight is rising: Our readership has never been greater, with more than three million subscribers and tens of millions of visitors to our apps and sites every month. . . .
Moreover, in a world facing major challenges that are affecting all our lives, quality news can make a difference. We believe we stand apart for our focus on money, business, careers, economics—the forces that shape the world around us and your own lives. . . .
We aim to be the source of truth for our readers around the world, in business, finance and life. Truth—facts—are necessary things whether you’re launching a rocket into space, choosing a stock, or writing a law. Trust is a precious thing, and everyone at the Journal gets up every day knowing that we have to earn it, aware of how easily it can be lost.
In our quest to reach an ever-larger audience, our newsroom, led by Editor in Chief Matt Murray, will continue our deep commitment to fact-based reporting, free from interference. Facts, strangely enough, are today a market differentiator. Markets demand quality. As such, there is no room to allow personal biases to mold facts to fit pre-determined narratives whether you are reporting on the economy or politics. Our journalists are committed to that
As we seek to grow, our opinion pages, led by Editorial Page Editor Paul Gigot, form a key part of that effort. Mr. Gigot and his team will continue to provoke thought—and, no doubt, emotions—without interference. His pages have always stood for the same values even as winds change, always been unafraid to challenge conventional wisdom, all the while staying rooted to the editorial board’s philosophical commitment to “free people, free markets.”. . .
We also want to connect with you, the readers, even more than we do today, giving you an opportunity to engage with us and with one another. Our readers are an amazing untapped social network containing expertise on myriad topics. There is great potential and benefit in hearing your voices. . . .
We are committed to make sure you can enjoy the Journal in the ways that are most helpful to you, via our app, our website, our podcasts, video, TV, newsletters, social platforms, or in print. We will invest to make your experience the best one possible. . . .
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