Editors From Hell

They don’t have time to talk about story ideas. Clear all story ideas with assistant editors.

They lunch mostly with other journalists, figuring it’s more important to impress other journalists than readers.

When deciding what to publish, they always ask, “Could this win an award?”

They give art directors complete control of how a story is presented. Art directors know the latest design trends and the more cutting edge the design the more likely they are to win awards.

They stay in constant contact with everyone above them on the masthead.

They go to any conference attended by top executives from other publications. They keep their resume updated so they can quickly move on to their next job.

—Jack Limpert

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