Local Newspapers Search for Ways to Survive

From an AP story by Tali Arbel and David Bauder about how local newspapers are facing their own coronavirus crisis:

Just when Americans need it most, a U.S. newspaper industry already under stress is facing an unprecedented new challenge.

Readers desperate for information are more reliant than ever on local media as the coronavirus spreads across the U.S. They want to know about cases in their area, where testing centers are, what the economic impact is. Papers say online traffic and subscriptions have risen—the latter even when they’ve lowered paywalls for pandemic-related stories.

But newspapers and other publications are under pressure as advertising craters. They are cutting jobs, staff hours and pay, dropping print editions—and in some cases shutting down entirely. . . .

Researchers have long worried that the next recession—which economists say is already upon us—“could be an extinction-level event for newspapers,” said Penelope Abernathy, a University of North Carolina professor who studies the news industry.

More than 2,100 cities and towns have lost a paper in the past 15 years, mostly weeklies, and newsroom employment has shrunk by half since 2004. Many publications struggled as consumers turned to the internet for news, battered by the Great Recession of 2007-2009 and the rise of giants like Google and Facebook that dominated the market for digital ads.

More recently, big national newspapers like The New York Times, The Washington Post and The Wall Street Journal have diversified revenue by adding millions of digital subscribers. Many others, however, remain heavily dependent on advertising. . . .

On Monday, the largest U.S. newspaper chain, Gannett, announced 15-day furloughs and pay cuts for many employees. On Tuesday, another major chain, Lee Enterprises, also announced salary reductions and furloughs. The Tampa Bay Times, owned by the nonprofit Poynter Institute, cut five days of its print edition and announced furloughs for non-newsroom staff.

Further down the food chain, many smaller publishers—particularly local alt-weeklies with a heavy focus on dining, arts and entertainment—are making even harder decisions. . . .

Report for America, which subsidizes journalists in local newsrooms and at The Associated Press, says some of its local-media partners report such deteriorating finances that they may not be able to pay their half of these reporters’ salaries. . . .

A $2.2 trillion relief act signed Friday by President Donald Trump could provide loans or grants to smaller local publishers who maintain their payrolls. Industry executives are also discussing future government bailout requests that would preserve the independence of news organizations, two newspaper-industry trade groups wrote in a Monday letter to Trump and congressional leaders.

One proposal under discussion would recommend creating a federal fund to pay for government newspaper ads that offer health advice. Another possibility might be to offer people tax credits for subscriptions.
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The Associated Press (AP) is an American not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. Its members are U.S. newspapers and broadcasters. The AP news report, distributed to its members and customers, is produced in English, Spanish and Arabic. The AP has earned 53 Pulitzer Prizes, including 31 for photography, since the award was established in 1917.

 

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