“Bad information is processed more thoroughly than good information.”

The psychologist Paul Rozin points out that the negative trumps the positive in many ways….Other scholars, in the paper titled “Bad Is Stronger Than Good,” summarized the evidence as follows:

“Bad emotions, bad parents, and bad feedback have more impact than good ones, and bad information is processed more thoroughly than good. The self is more motivated to avoid bad self-definitions than to pursue good ones. Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.”

—From the book Thinking, Fast and Slow, by Daniel Kahneman.