After cutting a finger with a kitchen knife, I had time to read the Band-Aid box while my wife stopped the bleeding. The box is small—four inches by four inches—and packed with enough sell words on all sides of the box that you wonder how many ad agency writers and vice presidents were involved. And also what writers of digital headlines might learn from it about the power of positive words.
BAND-AID BRAND ADHESIVE BANDAGES
TRU-STAY PLASTIC
Dependable protection that stays in place
#1 DOCTOR RECOMMENDED BRAND
HEALS THE HURT FASTER
Covering wounds can help protect you against dirt and germs that may cause infection.
Trusted protection for your healing wounds
Stays put so don’t have to
Tri-Ply Backing With
unique adhesive for real staying power
Quilt-Aid Comfort Pad
Designed to cushion painful wounds while you heal
Thank you for caring about the one you love
For medical emergencies seek professional help.
The only problem is that they paid more money for the “positive” words than they did to make the envelopes the Band-Aids are packaged in quick to open without tearing and ripping and often destroying the band.
You can bleed a pint while struggling just to get the accursed Band-Aid out.
And by the way: the unique adhesive power much of the time just doesn’t stick.