The Future of Magazines? “Food, Fashion, Home and the Styles of Famous Personalities”

From a Wall Street Journal story headlined “Meredith Shares Plunge on Disappointing Outlook”:

Shares in Meredith Corp. fell sharply after the publisher of People, Better Homes & Gardens and Real Simple said it expected to generate significantly less profit in the coming year than analysts had projected. . . .

Meredith, which is based in Des Moines, Iowa, spent the past year selling off magazine titles that provide news or sports coverage. However, the company’s executives see big opportunities in the lifestyle arena, where food, fashion and home content isn’t time sensitive and the styles of famous personalities have unique appeal.

One of the company’s new magazines, Happy Paws, focuses on the emotional needs of animals and issues they face, including stress and anxiety. . . .

“Magazine publishers have lost their way in focusing so much attention on millennials and Generation Z,” said Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, who suggested Meredith’s performance may lead to a greater focus on older, wealthier readers. “Their biggest asset is still baby boomers who have plenty of money to spend.”

Speak Your Mind