Daniel Schorr on How a Journalist Can Succeed on Television

Schorr was recruited to CBS by Edward R. Murrow.

Having looked with the disdain that real newspaper people had for this entertainment thing called radio and television, I began to enjoy it [working for CBS].

I recall asking a CBS producer for advice. I said, “Tell me, I can write a story, all right, but what is the secret of success for a journalist in television? I mean, how do you do it on television and make it work?”

And he said, “The secret of success in television is sincerity. If you can fake that, you’ve got it made.”

—From a 1991 talk given by  Daniel Schorr on his 75th birthday at a party, hosted by National Public Radio, at the Smithsonian Institution in Washington, D.C.

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