Marilyn Monroe, the blonde bombshell movie actress, married Joe DiMaggio, the legendary New York Yankee center fielder, in 1954. The marriage lasted less than a year. In July 1966, Esquire, leader of the New Journalism movement, ran an article, by Gay Talese, about Monroe and DiMaggio. The headline, often called the best ever written for a magazine:
“JOE,” SAID MARILYN MONROE,
JUST BACK FROM KOREA,
“YOU NEVER HEARD SUCH CHEERING.”
“YES, I HAVE,”
JOE DIMAGGIO ANSWERED.
Esquire was then edited by Harold Hays, often called the best magazine editor of that era, maybe ever, but the headline was written by Byron Dobell, an Esquire editor who went on to be a key editor for Clay Felker at New York and then edited American Heritage.
Byron died last year; here’s a post written about him then.
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