By Mike Feinsilber
Here’s a memo about writing that I wrote back in 1987—it is still plenty relevant. My wife says I edit the papers at breakfast, and I guess I do. Some of the points I made 28 years ago still need making.
What accuracy is to reporting—essential—clarity is to writing: essential. Nobody says that it’s easy to be clear. But you’re a reporter. You can call up anyone. What an awesome gift, unavailable to the multitudes. Find the expert who will make it understandable.
And the next day, read your competition. Sometimes there’s a lesson in how the other guy wrote it.