Archives for April 2014


What Editors Should Look for in Writers

By Jack Limpert

When I became a magazine editor, I had no clue what to look for in a writer. As time went on, I began to think about left brain-right brain types of writers–left brain types being better at logic and analysis, right brain better at imagination and creativity. The split seemed to play out most noticeably with art directors–we went through lots of them and it seemed that we’d go from one that was creative and disorganized to another that was well-organized and not very interesting.